National Association 2024 IBS Show Guide

23 Building the Future: Exploring AI for Home Builders The home building industry is undergoing significant changes because of the advent and growth of artificial intelligence (AI). But what is AI, really? What effects could it have on home building and real estate? How can home builders best position themselves to reap the rewards and avoid the pitfalls of the coming AI revolution. Gain a basic understanding of predictive artificial intelligence and learn five different applications through case studies in the home sales area. Harnessing ChatGPT: 5 Tangible Applications Driving Home Sales & Marketing Success Take a deep dive into ChatGPT during the demonstration of five actionable insights to supercharge your website and SEO. Start with a discussion on what ChatGPT really is and learn what it can and cannot do. Watch a live demonstration on how ChatGPT can listen to every customer call and read every call transcription in a few minutes to find the questions to answer on your website. Walk away equipped with hands-on strategies you can apply immediately to your marketing efforts and website to master this new technology and use it as a tool. The Irreplaceable Human: Selling is Still a People-Powered Process! AI puts words to your thoughts. Digital tools make it easier to share information with your buyers. A new home sales professional’s tools require knowledge, understanding and top-notch communication skills to make you perform at your best -- the human factor. Learn your value and importance in the sales process to harness the power of personal engagement. Discuss ways to combine human spirit with technology. Discover how to identify the attributes that add value to the sales relationship. Learn how to turn your presentations into an interactive art form to succeed in today’s market. Technology will not replace you unless you let it! Take a break from the exhibit floor to meet up with old friends or make new ones. Sales Central is the place to share ideas about what works and what doesn’t in today’s fast-paced sales environment. Discover proven sales and marketing strategies from the industry’s experts. IBS SALES CENTRAL WEST HALL, LEVEL 3, ROOM W311 | OPEN TO ALL IBS REGISTRANTS highlights TUESDAY & WEDNESDAY | 7:30 AM - 5:30 PM Thursday | 7:30 AM - 2:00 PM Presentations current as of 12/1/2023; subject to change Scan code FOR THE FULL SCHEDULE. SG2423 SPONSORED BY