20 7 Housing Megatrends Shaping the Future of Housing By 2030, our nation will face a severe shortage of accessible and affordable housing and a rapidly growing 65+ population. Housing that supports aging-in-place must be a top priority. AARP has identified 7 key megatrends that will shape the future of housing and help home builders, remodelers, architects and other industry professionals collaborate in support of national housing solutions. Discover AARP resources, local influences and policies and see a live demo of some of the tools that support efforts to improve the housing supply mismatch and provide policy solutions for expanding housing nationwide. Learn about AARP’s housing policy and research through the megatrends, industry innovations, the AARP Livability Index platform and partnerships. Unlock Design Secrets to Building Vibrant, 55+ Age-Friendly Communities Through real-world case studies and examples of successful communities, discover the key to designing vibrant home communities for the growing 55+ market, blending insights on Baby Boomers and Gen X buyers. Explore what motivates these diverse groups — lifestyle, location and financial considerations — while highlighting their similarities and differences. Learn how to create targeted, appealing designs that cater to their unique needs and preferences, ensuring your communities resonate with this dynamic demographic. This program is essential for anyone looking to tap into the thriving 55+ market with innovative, age-appropriate designs that foster community and support aging-in-place. Amenity-Focused Marketing: Selling the 55+ Experience, Not Just the Home Using real-world examples, this program explores ways to adapt your marketing strategies to resonate with the active adult demographic — commonly referred to as the 55+ market. With a mix of informative slides, engaging storytelling and audience discussions, delve into the nuances of marketing to active adults, emphasizing the importance of lifestyle-focused messaging over traditional home-centric marketing. Walk away with actionable takeaways to effectively implement amenity-focused marketing and a tailored approach to match the distinct needs, preferences and buying behaviors of 55+ homebuyers. The 55+ Housing Central is the perfect place to take a break from the show floor. This comfortable space is ideal for connecting with other professionals. Engage in dynamic discussions, discover current trends and refine your strategies for this growing housing market. SPONSORED BY IBS 55+ HOUSING CENTRAL WEST HALL, LEVEL 3, ROOM W308 | OPEN TO ALL IBS REGISTRANTS SG2518 highlights TUESDAY & WEDNESDAY | 7:30 AM - 5:30 PM Thursday | 7:30 AM - 2:00 PM Seating for sessions is on a first-come, first-served basis. Presentations current as of 12/1/2024; subject to change. Scan code FOR THE FULL SCHEDULE. PrivateCommunities.com
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