25 Stop the Scroll: Social Strategies that Captivate & Delight Dive into actionable strategies to wow your audience online! Learn to captivate your potential buyers and stop their endless scrolling with engaging social media content. Through case studies and real-world examples, see how you can create a playbook to enhance interactions, manage your brand’s reputation and craft compelling messaging. Navigate challenges, build trust and engage authentically for a lasting impact. Don’t just engage—delight! 5 Essential Tips to Elevate the Customer Journey & Increase Referrals Unlock powerful strategies to enhance the home buyer’s journey and drive referrals. Discover how to use digital technology, app integrations and advanced customer management tools to create impactful, seamless experiences. Learn five actionable tips, supported by builder success stories, to boost engagement and satisfaction. Perfect for sales, management, VPs, and online sales professionals looking to elevate customer interactions and recommendations, stay competitive and nurture prospects from interest to close and beyond. Harness the Power of Brand Consistency This unique program breaks down top brands inside and outside the homebuilding industry to highlight the importance of brand strategy and consistency to increase brand recognition and create compelling customer experiences. Using M/I Homes’ award-winning rental campaign as a backdrop, you’ll be guided through a plan to assess your own brand and strengthen your visual identity to ensure your messaging resonates across all touchpoints. Uncover the 95/5 branding rule, hear how to share your values through stories that connect, and learn tips to consistently strengthen trust, enhance customer service and reinforce your company’s identify. Take a break from the exhibit floor to meet up with old friends or make new ones. Sales Central is the place to share ideas about what works and what doesn’t in today’s fast-paced sales environment. Discover proven sales and marketing strategies from the industry’s experts. IBS SALES CENTRAL WEST HALL, LEVEL 3, ROOM W311 | OPEN TO ALL IBS REGISTRANTS highlights TUESDAY & WEDNESDAY | 7:30 AM - 5:30 PM Thursday | 7:30 AM - 2:00 PM Seating for sessions is on a first-come, first-served basis. Presentations current as of 12/1/2024; subject to change. Scan code FOR THE FULL SCHEDULE. SG2523 SPONSORED BY
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